Adobe Lightroom Campaign

This summer, we joined our Adobe friends on a three spot campaign for Adobe Lightroom. The new campaign leverages live action, animation and photography to highlight how everyday photographers use Lightroom to quickly edit pics into professional quality photos to share with friends, family (and the ‘gram, obvs.)

Kristen Steele Lewis hopped in the directors chair for the run, with Lukasz Pruchnik as our Director of Photography. Gabby Occhipinti did all the wrangling and Aaron Barry and Jay Maude helped lead up the post-production process. 

The first installment in the series, ‘Shine’, was filmed locally in the East Bay and included photography from Matty Vogel. 

The second spot in the series, ‘Wander’, took us on the road to Albuquerque, NM, it featured incredible photos from Forrest Mankins, a classic diner, a huge truck and an appearance by the one and only stunt dog, Todd. 

The final spot in the series, ‘Between’,  we headed east to capture a story centering on the iconic energy and inspiration of New York street style. We partnered with renowned NYC fashion photographer Jason Nocito, to bring the photos to life. Fun BTS fact: the subway scene was shot on a set that had just been used in a Chappell Roan video… and those subway doors were closed by two humans pulling cords just out of frame. Movie magic.