Adobe Creator Pro - Podenco

This past summer, we partnered with Adobe to profile Valencian filmmaker and motion designer Antoni Sendra (@Podenco) and his rhythm-driven approach to creativity. The mission: show how Photoshop and After Effects turned Antoni into a one-person mixed media production company.

We took the project from concept through delivery, spinning up an international production in Valencia, Spain. The film follows Antoni through his artistic process: sketching in his studio, cycling through city streets, and navigating creative blocks (spoiler: he has strategies). Antoni crafted three bespoke animations specifically for the project: a self-portrait, a caricature of himself pedaling through town, and a super-stylized drumming sequence. These original pieces became the heartbeat of our edit, allowing us to transition seamlessly between live-action and animation, blending Antoni’s real and illustrated worlds into one rhythmic journey.

For the Valencia shoot, we brought in freelance producer Tracy Ip, whose organizational superpowers and grounded calm made international coordination look easy. Our local crew, led by Joseman, brought invaluable insight and that crucial "yes-and" energy to production. Thank you to director Alex Schiller and editor Gaby Scott for pulling together a beautiful visual story and, of course, to the Skycar post team for making it all sing with layers of animation, vfx, and design magic.  

We're really proud of how this one came together. A thoughtful artist, a creative client, and a killer team. Sometimes the stars align, and we're grateful when they do.

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